• Blog home
  • How — and Why — I Wrote My Book for Entrepreneurs and Growth Warriors

How — and Why — I Wrote My Book for Entrepreneurs and Growth Warriors

When I was in the process of editing and iterating my book, The Way of the Growth Warrior: 7 Non-Negotiable Skills to Scale Your Business in Uncertain Times, I adopted the same process that we as entrepreneurs use when launching a new company or product. I wrote a “prototype”, then gathered as much feedback from others before I officially launched — in this case, published — the book itself.

Often that feedback and support came from within my network. In fact, I had a much-needed coaching session from a dear friend of mine during this process.

He asked me a question that may seem obvious but definitely deserves attention:
“Why did you write this book?”

In considering his question, I realized just how important it is to share my mission for this book with each of you.

Here’s Why I Wrote My Book

The simple answer is this: I wrote this book to capture the arc of my hero’s journey, and to codify or imprint how I got where I am today, and what I’ve learned along the way.

Like a lot of people, I’d attempted to write this book for years — for many different reasons.

  • In my 20’s, I wanted to tell a story about someone pushing against the system, winning against the odds and learning how to be a true entrepreneur.
  • In my mid-thirties, it was about reflecting on the skills I’d developed as a market-maker, fundraiser, tech CEO, thought leader and entrepreneur.
  • Today, it’s about something completely different. On the one hand, I’m more loving and generous, and yet more selfish. But I’ve learned that it’s important to strike a balance.

In truth, all of these motivations are woven into the book in some way or another. More than anything, my internal reasons for writing this book was as a personal catharsis. It was an effort to get my story out of my heart and my head. Through the writing, feedback and editing process, I was able to flesh out who I was and how I was moving into my next becoming.

In sharing my journey, people began to thank me for building bridges for others like me. For many, they see the hard work and determination of my past, and the continued drive and success of my present, in their futures as well.

But I also discovered that in sharing my journey, people began to thank me for building bridges for others like me. For many, they see the hard work and determination of my past, and the continued drive and success of my present, in their futures as well. They just need advice on how to navigate the challenges they face each day.

I also wrote the book to find more people like me — people who are a part of my tribe. What do I mean by tribe? We are all members of a hidden tribe that we’ve not yet found.

In fact, I’d argue that we’re all leaders of that tribe — this is something I learned both from running an influencer marketing company (TapInfluence), and from watching hundreds of smaller companies emerge and secure customers deeply passionate about their product, service and brand.

Sharing my story allows me to be the leader of my tribe. It gives others the right to call on me and gives me the opportunity to set the course for those actively seeking my wisdom and experience.

It’s Time to Own Your Journey

Most people have at least one book in them, but they never actually write it. Just as acquiring outside capital for your business is a driver for assessing what matters, creating an accountable plan for the future, and opening up your heart to partners is good for business. It’s also key to the spiritual game of entrepreneurship. And tracking your experiences, lessons learned and your story is important for your future successes, and to help others succeed as well.

Leaders often hire ghostwriters to author their books — personally, I don’t understand that. The beauty in my process was the journey, the shaping of the clay, and the re-examining of the luggage full of old messy stuff that I could organize and synthesize to identify the lessons learned, then share as a gift so that others can navigate the same challenges with more intel. I learned a lot about myself and my experience through the process of codification.

We walk around with the emotional weight we call baggage. But, if cared for, that baggage can be organized into a wardrobe of wisdom for another person.

We walk around with emotional weight we call baggage. But if cared for, it can be a wardrobe of wisdom for another person. Take time. Own your story. Codify your lessons. Pour into the thriving of others.

It was not easy to self-produce a book — there were multiple failed efforts over the years — but I knew how much I wanted to do this.

RELATED READING

The Way of the Growth Warrior: 7 Non-Negotiable Skills to Scale Your Business in Uncertain Times
Download a free chapter today.

How I Wrote My Book

My process was extensive:

  1. I trained myself to process my stories and experiences, and to codify my learnings. I journal and write pages every day. I also have a weekly and bi-weekly newsletter (Warrior Wisdom, modeled after Tim Ferriss’ Six-Bullet Sundays) as a method to capture ideas, learnings and experiences. I send it to several thousand people — many are friends and loved ones. It allows me to be present in my growth. It is a forcing function to be mindful. It is also a dialogue I create with my champions, mentees, mentors and partners.
  2. I found a steady hand who read and looked at every video I ever produced, then came back with several kernels of what to write about.
  3. This next part was the hardest — I created a framework for the book. Mallory came in as a consultant and talked to me about the themes that came out of my articles and videos; she also interviewed people. We came up with the title “The Way of the Growth Warrior”, and then worked into what it actually means to be a Growth Warrior. That was the beginning of the shaping process.
  4. Next, we mapped out the skills. We tackled two at a time, through the hundreds of questions she asked me. I wrote, I cut and pasted from articles and then I edited down to the core. A special thank you to Apple for the voice memo app — I probably recorded 150 voice memos.
  5. Then we took what were then nine skills and boiled them down to seven. We had 15-plus people react to three of our chapters and from there, we went back and added more stories. The one thing everyone wanted was more visuals, so that meant sketches and whiteboarding sessions.
  6. We designed the cover, then shared it on Facebook and to friends. After identifying the one, we did a “galley” release where we got the galley printed with the draft copy and sent it to 200 people. Then, I waited by my email for the feedback, the questions and the dope pictures that rolled in. It was challenging to sift through it all, but really fun!
  7. Finally, I added another 100 pages of insight, which got edited and culled. And… here we are. We’re publishing The Growth Warrior: 7 Non-Negotiable Skills to Scale Your Business in Uncertain Times.

RELATED READING

The Way of the Growth Warrior: 7 Non-Negotiable Skills to Scale Your Business in Uncertain Times
Download a free chapter today.

Leave A Comment